The 23rd Annual Nickelodeon Kids' Choice Awards were held on March 27, 2010 at the Pauley Pavilion in Los Angeles, California. Kevin James hosted the ceremony, which was watched by over 7.6 million people. With the launch of Nickelodeon Canada in late 2009, Canada broadcast the awards live as it aired in the Eastern, Central, and Mountain time zones of the United States (it was tape-delayed for the Pacific Time Zone) and the awards was rebroadcast on YTV on April 2, 2010 at 7 p.m. ET. As a result, Canadian kids were able to vote on candidates for the first time. Nickelodeon's sister channels TeenNick and NickToons suspended regular programming during the 90-minute duration of the award show to allow viewers to see the awards.
Votes were cast on Nickelodeon's websites on the 19 categories this year (including one new category) from February 25, 2010 to March 27, 2010 at 7:30 p.m. ET. Over 91.1 million votes were cast by kids for the 2009 show. For the 2010 awards, over 115 million were cast. This was the last year the awards were held at Pauley Pavilion for some time, due to renovations that began in 2010 and continued until the fall of 2012.
The Non-Stop Kids' Choice Weekend, a two-day-long look at preparations for the 2010 KCAs that included an inside look at the new series Victorious (whose pilot aired as a sneak preview immediately after the awards telecast, two weeks before it began airing as a regular weekly series), ran during regular Nickelodeon daytime programming as wraparound segments hosted live by BrainSurge host Jeff Sutphen on March 26, 2010, with taped segments hosted by Big Time Rush stars Kendall Schmidt, James Maslow, Carlos Pena, Jr., and Logan Henderson aired on March 27, 2010. The Countdown to Kids' Choice! pre-show telecast was hosted by Sutphen and Lily Collins and aired live from 6 to 8 p.m. ET, also aired as wraparound segments during scheduled programming, and included Miranda Cosgrove performing her new single "Kissin U". True Jackson, VP cast members Ashley Argota and Matt Shively hosted a webcast portion of Countdown to Kids' Choice! on Nick.com.
13-year-old Megan Call of Guilford, Connecticut was the winner of the "All Access Sweepstakes with Justin Bieber" contest from the 500,000 entries. Call met Bieber, attended his pre-show rehearsal, walked with him down the orange carpet and attended the awards show in Los Angeles.
Throughout the show, James put heavy focus on a special meter that would rank the show's awesomeness at various points. His goal was to advance the meter to "Beyond Awesome", and he achieved just that with a little help from Adam Sandler (appearing as an angel), as well as a massive audience sliming.
Awards[]
Category | Winner |
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Favorite Movie | Alvin and the Chipmunks: The Squeakquel |
Favorite Movie Actor | Taylor Lautner |
Favorite Movie Actress | Miley Cyrus |
Favorite Animated Movie | Up |
Favorite Voice From an Animated Movie | Jim Carrey |
Favorite TV Show | ICarly |
Favorite TV Actor | Dylan Sprouse |
Favorite TV Actress | Selena Gomez |
Favorite Reality Show | American Idol |
Favorite Cartoon | SpongeBob SquarePants |
Favorite Music Group | The Black Eyed Peas |
Favorite Male Singer | Jay Z |
Favorite Female Singer | Taylor Swift |
Favorite Song | "You Belong With Me" – Taylor Swift |
Favorite Male Athlete | Ryan Sheckler |
Favorite Female Athlete | Misty May-Treanor |
Favorite Video Game | Mario Kart Wii |
Favorite Book | Diary of a Wimpy Kid |
Kids' Choice Awards | |
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