Max Madigan (Greg Proops) is the CEO of Mad Style on True Jackson, VP. He hired True when he saw that she had tweaked his clothing into something she liked. He seems to have a big hatred of Kopelman, possibly because he laughed at one of his earlier designs back in the 1980s on live television. He marries his girlfriend, Doris, at the end of season 1. Max was a recurring character in season 1 and is a main character as of season 2. Proops is credited in the opening credits only for the episodes he appears in. In the series finale, he retires due to his wife, Doris expecting a child, and lets True take over as CEO.