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Kids First is the sixteenth (fourteenth if excluding pre-Nickelodeon eras) era of Nickelodeon. It debuted on March 11, 2017, replacing the Technicolor Madness brand and its subsidiaries. The brand was replaced with The Splat Zone on March 4, 2023. Hunter Street was the first series to air under this era after the 2017 Kids' Choice Awards.
The era got a partial refresh in 2018 or 2019 that introduced new bumpers and endtags to be alongside the initial ones. A few promos on Nicktoons and TeenNick use this brand, but the brand never took full effect on the networks. Yet, holiday eras of the networks during this era match Nickelodeon's.
Bumpers and Promos[]
The bumpers of Nickelodeon are more unique. Instead of using slime and splat, the bumpers applies weird effects on kids, from invisible men, to ice cream falling out of a T-shirt. These bumpers are full of surprises!
The show bumpers have kids play with objects around a room, big or small. The show title will appear stacked to the left, with the logo appearing under. Newer bumpers have effects in the real world. These bumpers also contain logo transformations you won't find anywhere else!
Promo endtags are two screens, excluding the logo screen. One screen will contain the name of the show or event promoted, and the next one shows when it will air. These promos might take place at night with the screen shown in building walls and posters.
Similar to the previous two eras, various idents in different styles also appeared.
Programming[]
TV Shows in this era[]
that premiered[]
- Hunter Street (March 11, 2017)
- Power Rangers Super Ninja Steel (January 27, 2018)
- Zoofari (February 5, 2018)
- Rugrats (2021) (August 20, 2021)
- Danger Force (March 28, 2020)
- Big Nate (September 5, 2022)
- Monster High (October 6, 2022)
- The Really Loud House (November 3, 2022)
that ended[]
- Jagger Eaton's Mega Life (April 2, 2017)
- Rabbids Invasion (June 23, 2017)
- The Fairly OddParents (July 26, 2017)
- Teenage Mutant Ninja Turtles (2012) (November 12, 2017)
- Harvey Beaks (December 29, 2017)
- Paradise Run (January 26, 2018)
- Bunsen Is a Beast (February 10, 2018) (moved to Nicktoons on October 14, 2017)
- School of Rock (April 8, 2018)
- The Thundermans (May 25, 2018)
- Nicky, Ricky, Dicky & Dawn (August 4, 2018)
- Pig Goat Banana Cricket (August 11, 2018)
- Game Shakers (June 8, 2019)
- Henry Danger (March 21, 2020)
that premiered and ended[]
- Power Rangers Ninja Steel (2017-2018)
- Ride (2017)
- Welcome to the Wayne (July 24, 2017, ended May 31, 2019) (moved to Nicktoons on September 21, 2017)
- The Dude Perfect Show (July 16, 2017-May 8, 2019)
- Mysticons (August 28, 2017-September 15, 2018)
- I Am Frankie (September 4, 2017-October 4, 2018)
- Lip Sync Battle Shorties (October 15, 2017-February 1, 2019)
- The Adventures of Kid Danger (January 15, 2018-June 14, 2018)
- Knight Squad (February 19, 2018-April 20, 2019)
- Keep It Spotless (March 26, 2018-November 20, 2018)
- Star Falls (March 31, 2018-September 2, 2018) (moved to TeenNick on July 28, 2018)
- Double Dare (2018) (June 25, 2018-December 20, 2019)
- Rise of the Teenage Mutant Ninja Turtles (July 20, 2018, ended August 7, 2020) (moved to Nicktoons on July 6, 2019)
- The Bureau of Magical Things (October 8, 2018)
- Cousins for Life (November 24, 2018-June 8, 2019)
- American Ninja Warrior (2019)
- Power Rangers Beast Morphers (2019-2020)
- Rainbow Butterfly Unicorn Kitty (2019)
- Lego City Adventures (2019-2020)
- Lego Jurassic World: Legend of Isla Nublar (2019-2020)
- The Substitute (April 1, 2019-February 25, 2021)
- Are You Smarter than a 5th Grader? (June 10, 2019-November 3, 2019)
- Middle School Moguls (September 2, 2019-September 29, 2019)
- Are You Afraid of the Dark? (October 11, 2019-August 13, 2022)
- The Casagrandes (October 14, 2019-September 30, 2022)
- America's Most Musical Family (November 1, 2019-January 17, 2020)
- Top Elf (November 29, 2019-December 17, 2020)
- Ollie's Pack (2020-2021)
- It's Pony (January 18, 2020-May 26, 2022) (moved to Nicktoons on December 5, 2020)
- The Crystal Maze (January 24, 2020-March 27, 2020)
- Group Chat with Jayden & Brent (May 23, 2020-October 31, 2020)
- Nickelodeon's Unfiltered (July 11, 2020-November 11, 2021)
- Cake My Day (July 17, 2020)
- Side Hustle (November 7, 2020-June 30, 2022)
- The Astronauts (November 13, 2020-January 15, 2021)
- Unleashed (October 22, 2020-December 17, 2020)
- California Dreaming (2021)
- Power Rangers Dino Fury (2021)
- Tooned In (February 8, 2021-July 1, 2022)
- Drama Club (March 20, 2021-May 22, 2021)
- The Barbarian and the Troll (April 2, 2021-June 25, 2021)
- Middlemost Post (July 9, 2021-October 21, 2022)
- Star Trek: Prodigy (December 17, 2021-August 5, 2022)
- Warped! (January 16, 2022-March 31, 2022)
- The Fairly OddParents: Fairly Odder (April 21, 2022-February 2, 2023)
that were ongoing through the entire era[]
Branding Assets[]
Colors[1][]
| Color | Hex | R | G | B | C | M | Y | K |
|---|---|---|---|---|---|---|---|---|
| ff6700 | ||||||||
| 561786 | ||||||||
| ffb32c | ||||||||
| 87e1ed | ||||||||
| e7ea87 | ||||||||
| ffc683 | ||||||||
| 616f83 | ||||||||
| ffffff |
Font[]
Galano Grotesque Black (all text, all capitals)
See Also[]
- 2017
- 2018
- 2019
- 2020
- 2021
- 2022
- 2023
- https://www.superestudio.tv/case-studies/nick/
- https://shanalls.com/NICKELODEON-REBRAND
| Erasv • t • e | ||
|---|---|---|
| Nickelodeon | Generic | C-3 • Pinwheel • Young People's Satellite Network • Mime • Silver Ball • Seeing Orange • Abstract • Pictograph • The Splat is Real • Nick Beat • Nick Extra! • Rainbow Lines • Whitespace • Projector • Pattern Pop • Technicolor Madness • Kids First • The Splat Zone |
| Summer | ||
| Halloween | Splat'o'ween | |
| Holidays | Ha Ha Holidays • Jingle Nicks • Wooly Christmas • Ho Ho Ho Holiday • A Yeti's Nickmas • 25 Ways to Holiday • Nickmas is in the Air • Splat-mas | |
| Nick@Nite | Generic | Those Nite Jingles • Splat at Nite • Dot. • Hashtag • Retro Splat |
| Summer | ||
| Halloween | ||
| Holidays | ||
| Nick Jr. | Generic | Block-exclusive: Nick Junior • Orange and Blue • Grow, Learn, and Play • Just for Me • Play Along • Love to Play • Play with Us! Noggin: What's in Your Noggin? • Bubble • Blockly • Little Kids, BIG Learning Shared between block and channel: It's Like Preschool on TV! • The Smart Place to Play • Ready to Play • Splat Zone Jr. |
| Summer | ||
| Halloween | ||
| Holidays | ||
| Nicktoons | Generic | Nicktoons TV • Splat • Globe • Big Stars. Animated. • Action to the Maxtion • The Splat Zone |
| Summer | ||
| Halloween | ||
| Holidays | ||
| TeenNick | Generic | TEENick: Starry TEENs • TEEN's Spray • TEEN Fame The N: Flipping Through • Messages • Guitar • Your Regular Day • TV for Teens TeenNick: Collage • Parties • In-Between • The Splat Zone |
| Summer | ||
| Halloween | ||
| Holidays | ||
- ↑ Values under CMYK are a percentage.