Nickelodeon (often shortened to Nick) is an American television network that is owned by ViacomCBS. Most of its programming is aimed at children and adolescents aged 8–16, while its weekday morning block (Nick Jr.) is targeted at younger children aged 2–8. The channel's programming consists of original first-run television series, along with occasional broadcasts of theatrically-released and original made-for-cable movies and select other third-party programming.

The channel was first tested in 1977 as part of a local TV system in Columbus, Ohio, called QUBE. One of the experimental channels on QUBE aired Pinwheel, an educational show developed by Dr. Vivian Horner. The success of Pinwheel allowed Horner to expand her program into a full channel on national television. The channel, now named Nickelodeon, launched to a new countrywide audience on April 1, 1979, with Pinwheel as its first-ever program. The network was initially commercial-free and remained without advertising until 1984.

As of 2020, Nickelodeon's programming runs from Sunday-Wednesdays from 7:00 a.m. to 9:00 p.m., Thursdays and Fridays from 7:00 a.m. to 9:00 p.m. and Saturdays from 7:00 a.m. to 10:00 p.m. (Eastern and Pacific Time). Since July 1985, it has shared its channel space with Nick at Nite, a nighttime service that airs during the interim hours, and is treated as a separate channel from Nickelodeon by Nielsen for ratings purposes;[1][2] it primarily features reruns of older primetime sitcoms.


The original Nickelodeon logo.

Main article: History of Nickelodeon

Nickelodeon's first series, Pinwheel, was first tested in 1977 as part of a local cable system in Columbus, Ohio called QUBE. Pinwheel, which was a puppet-driven show created by Dr. Vivian Horner, performed well with QUBE subscribers. This convinced the QUBE staff to launch a full children's channel for a national audience, with Pinwheel as the flagship program.

On April 1, 1979, the channel launched to a national audience[3] under the name Nickelodeon. During its broadcast day, it would air shows such as Pinwheel, Video Comics, America Goes Bananaz, Nickel Flicks, and By the Way.

In 1980, Geraldine Laybourne joined the network. She would become President of Nickelodeon in 1983.

The channel became known for its iconic green slime, originally featured in the network's first major hit, the 1980s Canadian comedy show You Can't Do That On Television. The slime was then adopted by the station as a primary feature of many of its shows.


In 1984, the "Silver Ball" logo (which debuted in 1981) was replaced with the orange shape-shifting logo which would continue to be used for 25 years.


Main article: List of programs broadcast by Nickelodeon


Main article: Nicktoons

Nicktoons are animated television programs premiering on Nickelodeon. Prior to 1991, Nickelodeon aired mostly foreign-based cartoons mainly coming from Canada, United Kingdom, Eastern Europe (mainly Russia and Poland), and Japan as well as American cartoons that were produced by other companies. Over the years, more Nicktoons were created and aired. Other animated shows were created for Nick Jr.

Major blocks

Nick Jr.

Main article: Nick Jr. (block)

Nick Jr., (previously known as Nick Play Date, Nick: The Smart Place to Play and Nick Jr. on Nick) is a weekday programming block targeting preschoolers, broadcast from 8:00 AM to 2:00 PM. It premiered on January 4, 1988, and is the longest-running block on the channel. Nick Jr. also branched off into its own 24-hour channel in 2009.

Nick at Nite

Main article: Nick at Nite

Nick at Nite is the evening programming block broadcast over Nickelodeon every night from 9:00 PM to 7:00 AM.


Main article: TEENick

TEENick was a programming block that began in 1992 as SNICK and played on Saturday nights, before moving to Sunday nights, and then back to Saturday nights. SNICK was relaunched and renamed TEENick in 2004. TEENick was originally hosted by Nick Cannon and then J Boogie. The block was discontinued in early 2009, in preparation for a move to its own channel (TeenNick) later the same year.

Nick on CBS

Main article: Nick on CBS

Nick on CBS was a programming block on CBS, from September 2002 to September 2004. It consisted of programs originating on Nickelodeon. The block replaced, and was later replaced by, Nick Jr. on CBS.

Nick Jr. on CBS

Main article: Nick Jr. on CBS

Nick Jr. on CBS was the preschool programming block on CBS that began in September 2000, replacing CBS Kids. This Saturday morning block presented programming from Nick Jr.. The block was restored in 2004, when Nick on CBS was canceled. This block was replaced by KOL Secret Slumber Party in 2006 which later closed in 2013.

Nick on Telemundo

Likewise on the Spanish network Telemundo, dubbed Spanish versions of Nickelodeon shows such as Rugrats and Dora the Explorer were aired on weekends. The programming block has since been dropped in the fall of 2006, in favor of their own kids programming block qubo.

Sister channels

Nickelodeon has spun off several other cable networks.

Nickelodeon Games and Sports

Main article: Nickelodeon Games and Sports for Kids

Nickelodeon Games and Sports for Kids (commonly referred to as Nickelodeon GAS, Nick GAS or GAS), was launched on March 1, 1999 as part of MTV Networks' suite of digital cable channels. Olympic swimmer and Figure It Out host Summer Sanders was named the Commissioner of Nick GAS. Dave Aizer and Vivianne Collins were the network's original on-air hosts, with Mati Moralejo joining soon after.

Nick GAS left the DirecTV and digital cable line-ups on December 31, 2007. On this date, GAS's channel position was taken over by a short-lived 24-hour version of Noggin's teen block, The N.


Main article: Nicktoons (channel)

NickToons, previously known as Nicktoons TV and Nicktoons Network, is a digital cable and satellite satellite network which primarily airs Nicktoons, though live-action programming has also factored into the channel since 2008.


Main article: TeenNick

TeenNick, named after the 2001 block TEENick and previously known as The N, is a television channel in the United States aimed at teenagers and young adults. It launched with its current name in 2009 as a replacement for The N (see Noggin below). Since 2011, it has regularly aired an overnight block devoted entirely to classic Nickelodeon programs, which has gone through a few rebrands itself.

Nick Jr. Channel

Main article: Nick Jr. (channel)

Nick Jr. Channel, based on the long-running block of the same name and previously known as Noggin, is a channel aimed at preschool-aged and early elementary-school-aged children. Nick Jr. has played on Nickelodeon's main channel since 1988, and the separate Nick Jr. Channel launched in 2009 as a replacement for the Noggin channel (see below).


Main article: Noggin

Noggin launched in February 1999 as a collaboration between Nickelodeon and Sesame Workshop. The brand started out as both an educational cable channel and a tie-in website. Noggin was originally aimed at pre-teens, but it shifted its target audience to preschoolers in mid-2002. At this time, the channel's shows for tweens and teens started airing during Noggin's new nighttime block for older viewers, called The N. In early 2015, the Noggin brand was relaunched as a mobile app.


Main article: NickMusic

NickMusic is a digital cable television network that mainly carries music video and music-related programming from younger pop artists that appeal to Nickelodeon's target audience.

Other Nickelodeon projects

See also: Nickelodeon Toys and Nick Rewind

Main article: is the official website of Nickelodeon. It was originally centered on Natalie's Backseat Traveling Web Show which launched in 1996 and continued until 1998. gives visitors of the site the option to register onto the site. Such registration would give the member a "Nickname", which is referring towards his or her membership. Users can e-mail messages to others with NickMail. has over 500 online games, many of them are related to the shows that currently or formerly aired on Nickelodeon. Since January 6, 2006, Nickelodeon has been doing the New Game of the Week Program. Every week features a new game, allowing users to get extra benefits for playing.

Nickelodeon Magazine

Main article: Nickelodeon Magazine

Nickelodeon Magazine was launched by Nickelodeon in 1993, following a short-lived effort from 1990. It contained informative non-fiction pieces, humor, interviews, pranks, recipes (such as green slime cake), and a comic book section in the center featuring original comics by leading underground cartoonists as well as strips about popular Nicktoons. The magazine ended publication in December 2009, and later saw a brief revival by Papercutz from July 2015 to June 2016.

Nickelodeon Movies

Main article: Nickelodeon Movies

Nickelodeon Movies is the network's motion picture production arm. It has produced films based on Nickelodeon programs, as well as other adaptations and original projects. Its films are released by fellow Viacom division Paramount Pictures.


Nickelodeon Animation Studios

Main article: Nickelodeon Animation Studios

Nicktoons Studios (formerly known as Games Animation) was a facility at Burbank, California. It served as a production facility for many active Nicktoons. It also had statues of various Nicktoons scattered on the roof of the studio at random places.

Nickelodeon Universe at Mall of America

Main article: Nickelodeon Universe

The Nickelodeon theme park, Nickelodeon Universe, a rebranding of the park in the Mall of America, opened in the spring of 2008. Attractions include an Avatar: The Last Airbender-themed half-pipe ride, a SpongeBob SquarePants-themed roller coaster, and a new drop tower ride.

Theme park areas

Nickelodeon Studios

Main article: Nickelodeon Studios

Nickelodeon Studios was an attraction at Universal Orlando Resort that opened on June 7, 1990, and housed production for many live-action Nickelodeon programs. It closed on April 30, 2005, after all of Nickelodeon's production had re-located to Burbank, California. The Slime Geyser was removed from the front of the facility in May 2005, the trademark Nickelodeon sign was removed in January 2006, and the Nickelodeon Time Capsule was removed prematurely in August 2006. The building was then converted into the Sharp Aquos Theatre, a venue for the Blue Man Group, which opened on June 7, 2007.

Nickelodeon Central

Main article: Nickelodeon Central

Nickelodeon Central is an area inside many theme parks around The United States, Canada, and Australia. The area is filled with attractions, shows, and themes featuring the Nickelodeon characters.


Nickland is an area inside of Movie Park Germany featuring Nickelodeon-themed rides, including a SpongeBob-themed "Splash Battle" ride, and a Jimmy Neutron-themed roller coaster.

Nickelodeon Universe

Nickelodeon Universe is an area inside of Kings Island featuring Nickelodeon-themed rides and attractions. The area is one of the largest areas in the park, and has been voted "Best Kid's Area" by Amusement Today magazine since 2001.

Nickelodeon Blast Zone

The Nickelodeon Blast Zone is an area in Universal Studios Hollywood that features attractions centered around Nickelodeon characters and themes. The three attractions in the area, "Nickelodeon Splash", a waterpark-style area, "The Wild Thornberrys Adventure Temple", a jungle-themed foam ball play area, and "Nick Jr Backyard", a medium-sized toddler playground, are all based around interactivity.

Nickelodeon Splat City

Main article: Nickelodeon Splat City

Nickelodeon Splat City was an area inside of Great America (1995-2002), Kings Island (1995-2000), and Kings Dominion (1995-1999), that featured attraction involving getting messy or wet. The slime refinery theme was carried out in the attractions such as the "Green Slime Zone Definery", the "Crystal Slime Mining Maze", and the "Green Slime Transfer Truck".


Main article: Nickelodeon Family Suites

Nickelodeon Family Suites was a Nickelodeon-themed Holiday Inn hotel in Orlando, Florida, located near Universal Studios Resort and one mile from the Walt Disney World Resort. The property included one, two, and three-bedroom Nick-themed kid suites and various forms of Nick-themed entertainment. Nickelodeon Family Suites also contains a Nick at Nite suite for adults. It was reverted back to a regular Holiday Inn in 2016.


In 1996, Nick at Nite spun off the channel TV Land, which currently airs a variety of older shows, primarily sitcoms from 1951 to 1992.

It also operates language- or culture-specific Nickelodeon channels for various markets in different parts of the world, and has licensed some of its cartoons and other content, in English and local languages, to TV and cable stations such as KI.KA and Super RTL in Germany, RTÉ Two (English) and TG4 (Irish) in Ireland, YTV and Teletoon (English) and VRAK.TV (French) in Canada, Canal J in France, Alpha Kids in Greece and CNBC-e in Turkey.

As of August 2007, the network also broadcasts in South East Asia, Japan, Australia, New Zealand, UK, Scandinavia, Republic of Ireland, Netherlands, Spain, Portugal, Belgium, Germany, Cyprus, India, Italy, Israel, Pakistan, Bangladesh, Turkey, Hungary, France, Russia, Latvia, Lithuania, Estonia, Romania, Africa, Latin America, and Brazil.

On October 11, 2006, Viacom's subsidiary MTV Networks Asia Pacific set up a new unit to manage Nickelodeon South East Asia TV based in Singapore.[4] Nickelodeon was launched in Singapore and expanded its services in Southeast Asia, South Asia, and Polynesia. In the present, Nickelodeon Philippines and Nickelodeon India started working independently. They started their new website, in 2003.

In India, Nickelodeon is available on the One Alliance bouquet, through the Dish TV and Tata Sky DTH services. In the Philippines, it is available on SkyCable Gold, Silver and Platinum channel 45, Sun Cable channel 34 and Global Destiny Cable channel 21. In Hong Kong, it is available on now TV, while in Malaysia, it is available over Astro via Channel 60. In Singapore, it is available over Starhub Cable TV and in Indonesia, Nickelodeon is available on Astro Nusantara channel 14 and is also broadcast on Global TV, a free-to-air television channel.

A pan-Arabia version of Nickelodeon is slated to relaunch in 2008, in countries such as Saudi Arabia, Egypt, the United Arab Emirates and Lebanon. From the late-1990s until the mid-2000s, Nickelodeon was offered on the Showtime Arabia and Orbit satellite services, until they were removed, now Nickelodeon Arabia is only available on Orbit Showtime (OSN) along with Nick Jr. [5]

AFN Family

Main article: AFN Family

One of eight of the AFN-branded television networks owned and operated by the US Military, airing reruns and delayed premieres of popular children's and family-oriented programs. It broadcasts to US Military members and their families over-seas though satellite and military base cable systems and features reruns of several new, but mostly older Nickelodeon programs, most notably during its morning preschool block. Since 2015, it also has an over-night programming block titled AFN Pulse targeting teens and more mature AFN Family viewers.



  1. Nielsen's 51% Solution Nixes Nicks. (2004-07-19). Archived from the original on September 3, 2012. Retrieved on 2010-06-02.
  2. Collins, Scott (March 25, 2004). "Nickelodeon Squeezes 2 Ratings Out of 1 Very Diverse Network ". Los Angeles Times. Retrieved on May 20, 2010. 
  3. Nick History. Archived from the original on February 7, 2004. Retrieved on 2007-03-26.
  4. "MTV Networks Asia Pacific Announces A New Structure To Advance Its Localization Strategy", Viacom, 11 October 2006

See also

Official sites


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