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Nickelodeon India

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Nickelodeon India, or just Nick India is an Indian children's television network based in Mumbai. It is the Indian equivalent to the original American network and is owned by Viacom 18, a joint venture between Viacom and TV18. Nick India is available in seven languages (Hindi, Tamil, Telugu, Kannada, Malayalam, Bengali, and Marathi).

The channel is also available in other countries in the Indian subcontinent except Pakistan, where it has its own feed and Bhutan, due to most of the content being exclusively in Hindi.

History[]

Nickelodeon India was started in 1999 by Viacom International. Later, it was taken over by the Viacom 18 joint venture in 2007.

Zee TV launched a Nickelodeon programming block on October 16, 1999 as part of a distribution deal between Viacom International and Zee Entertainment Enterprises. The block featured programs like The Angry Beavers, CatDog, Hey Arnold!, Rugrats, The Journey of Allen Strange, Kenan & Kel, Legends of the Hidden Temple, Nickelodeon GUTS and Figure It Out. This block was replaced by the Cartoon Network block in 2002.

Viacom signed a programming deal with Sun Network in 2007 according to which Nickelodeon shows will air on Chutti TV dubbed in Tamil and Telugu. This deal was later cancelled when Nickelodeon decided to add Tamil and Telugu language tracks to their own channel.

On June 25, 2010 Nick India rebranded using the current logo. It was the last major market to undergo this makeover.

In 2011, Viacom 18 launched a new channel called Sonic. Initially the channel was focused on action and adventure, before switching their focus to comedy in 2016.

Viacom 18 Motion Pictures distributed Keymon & Nani in Space Adventure, a film based on the Nickelodeon India series Keymon Ache in 2012. Another theatrical film, Motu Patlu: King Of Kings from the Motu Patlu franchise was released in Hindi and Tamil on October 14, 2016.

Nick Jr. India was launched in late 2012 after being spun off from the main channel. TeenNick aired in the evenings before February 1, 2017, when it was discontinued.

In 2013 the first ever Kids Choice Awards was hosted in India.

On 5 December 5, 2015, Viacom 18 launched Nickelodeon HD+, the first children's channel in the format in India. It originates a different schedule than the main network, including previously unaired international programming such asThe Legend of Korra.

In 2016 Viacom 18 launched a Nick programming block named "Nick Hour" on their Free-to-air channel Rishtey. The programming consists of shows like Motu Patlu, Pakdam Pakdai, The Jungle Book, Go, Diego, Go!, Keymon Ache and Chhoti Anandi (Colors series).

Nick India rebranded its look on June 22, 2017.

Nick India added a Kannada audio track to the channel on September 1, 2018. Four additional language tracks in Marathi, Bengali, Gujarati and Malayalam were added in 2020.

Nick India announced its first co-production with Nickelodeon International called The Twisted Timeline of Sammy & Raj, which premiered internationally in 2023.

On January 24, 2022, in association with Nickelodeon India, Colors Tamil launched the "Nick Neram" block, airing Rudra: Boom Chik Chik Boom and Golmaal Jr..

Programming[]

In the channel's first years of broadcasting it aired mostly original programmes from the US, like Rugrats, Aaahh!!! Real Monsters, As Told by Ginger, Rocket Power, The Wild Thornberrys and other animated shows such as The Adventures of Jimmy Neutron: Boy Genius, Rocko's Modern Life, The Angry Beavers, CatDog, Hey Arnold!, The Fairly OddParents and Danny Phantom. The network also aired live action shows, such as Kenan & Kel, Drake & Josh, Clarissa Explains It All, Legends of the Hidden Temple, Nick Bites and many more.

After the success of international game shows Nick India produced two local game shows, Dum Dama Dum and Gilli Gilli Gappa. They launched J Bole Toh Jadoo, a spin-off series of 2003's Koi... Mil Gaya. The series premiered on November 14, 2005 on Children's Day.

Nick India started acquiring Japanese series such as The Munnabhai Show, Ninja Hattori, Perman and Mighty Cat Masked Niyander. Due to poor performance of original Nickelodeon content, the channel started to rely more on third party programming and focused on animated content only. Newer live action shows like iCarly were not aired until the launch of TeenNick in 2012 and some ongoing Nickelodeon cartoons at that time such as The Fairly OddParents were permanently removed from the channel. Only some shows like Tak and the Power of Juju and The Penguins of Madagascar premiered in later years.

Nick started airing Colors's Mythological show Jai Shri Krishna in 2009. The show was re-edited and customised for children. They also acquired Little Krishna, an animated series produced by BIG Animation India and The Indian Heritage Foundation in May 2009.

Nickelodeon India from 2011 started producing local animated programming and launched Keymon Ache and a theatrical movie based on the series. The local strategy became successful with Motu Patlu in 2012 and they later launched more local animated series like Pakdam Pakdai in 2013, Shiva in 2015, Gattu Battu in 2017, Rudra: Boom Chik Chik Boom in 2018, Ting Tong in 2020, and Chikoo aur Bunty in 2021.

The success with domestic product gave the network the latitude to reduce their dependence on foreign content, and with the launch of Nickelodeon HD+ in 2015, the original shows from the American and British networks migrated to that channel space instead.

Current[]

  • Abhimanyu ki Alien Family
  • Chikoo aur Bunty
  • Motu Patlu
  • Rudra: Boom Chik Chik Boom
  • Power Rangers

Nick HD+ programming[]

Nickelodeon HD+ is an HD version of Nickelodeon with a different programming lineup.

Former shows[]

Live action/mixed[]

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Animated[]

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Anime[]

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  • Atashin'chi[28]
  • Chibi Maruko-chan[29]
  • Idaten Jump
  • Jankenman[30]
  • Mighty Cat Masked Niyander[31]
  • Perman[32]

Nick HD+[]

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Criticism[]

  • The channel has received over the years criticism for:
    • The lack of original Nickelodeon animated series, since they stopped airing SpongeBob SquarePants (mostly the first season) and Dora the Explorer in 2018 due to localization strategy. As a result, American Nicktoons and a few Nick Jr. shows air on Nick HD+, despite the fact it isn't nearly as accessible as the main network. The programming lineup rarely changes, and all sitcoms were dropped in 2017 with the network head claiming that the block on Nick Jr. moved to Nick HD+, which was not true.
    • The constant "non-stop" airing of local shows, like Motu Patlu and Chikoo aur Bunty. The "failure" of the original network in ratings is said to be the cause of this.
    • A consired to be "cringeworthy" D se dab video to promote a Nickelodeon India event, called Guru Cool, which has become a meme in YouTube.

References[]

  1. ↑ "#HomeOkPlease says Nickelodeon". afaqs!. Retrieved 2020-05-18.
  2. ↑ Artzooka on Nick. Archived from the original on July 26, 2010. Retrieved on November 27, 2017.
  3. ↑ "Kids' channels line up hot fanfare as summer beckons ". Indian Television Dot Com. 2006-03-25. http://www.indiantelevision.com/headlines/y2k6/mar/mar390.htm. 
  4. ↑ "Nick brings 'Double Dare' Hindi version ". Indian Television Dot Com. 2004-11-09. http://www.indiantelevision.com/headlines/y2k4/nov/nov86.htm. 
  5. ↑ "Nick scores hat trick with new shows on board ". Indian Television Dot Com. 2006-09-21. http://www.indiantelevision.com/headlines/y2k6/sep/sep211.htm. 
  6. ↑ "Nick launches "Gilli Gilli Gappa" on Holi" (March 14, 2006). Retrieved on November 18, 2017.
  7. ↑ "Nick scores hat trick with new shows on board ". Indian Television Dot Com. 2006-09-21. http://www.indiantelevision.com/headlines/y2k6/sep/sep211.htm. 
  8. ↑ "Colors to share Jai Shri Krishna with Nick, but with a different touch" (January 16, 2009). Retrieved on November 27, 2017.
  9. ↑ "Nick lines up seven new shows for 2003-04 ". Indian Television Dot Com. 2003-03-24. http://www.indiantelevision.com/headlines/y2k3/mar/mar121.htm. 
  10. ↑ Wanvari, Anil. "Indiantelevision.com's Kidology: Nick's summer strategy gets 'Fundoo'; unveils refreshed India specific website". www.indiantelevision.com.
  11. ↑ "Nick lines up seven new shows for 2003-04 ". Indian Television Dot Com. 2003-03-24. http://www.indiantelevision.com/headlines/y2k3/mar/mar121.htm. 
  12. ↑ "Nick lines up seven new shows for 2003-04 ". Indian Television Dot Com. 2003-03-24. http://www.indiantelevision.com/headlines/y2k3/mar/mar121.htm. 
  13. ↑ "Nick India adds 'Batfink' to weekly primetime line up ". Indian Television Dot Com. 2007-06-19. http://www.indiantelevision.com/headlines/y2k7/june/june248.php. 
  14. ↑ "Nick ramps up Feb-schedule with two new shows & SpongeBob 'Pakda Pakdi' contest ". Indian Television Dot Com. 2007-01-31. http://www.indiantelevision.com/headlines/y2k7/jan/jan346.htm. 
  15. ↑ "Nickelodeon Premiers New Show Chicken Stew" (December 5, 2013). Retrieved on December 6, 2017.
  16. ↑ "Nick takes broadcasting rights of "The Daltons"" (September 3, 2012). Retrieved on November 14, 2017.
  17. ↑ "Nick lines up seven new shows for 2003-04 ". Indian Television Dot Com. 2003-03-24. http://www.indiantelevision.com/headlines/y2k3/mar/mar121.htm. 
  18. ↑ "Nick to air classic Dennis the menace" (June 8, 2012). Retrieved on November 5, 2017.
  19. ↑ Dreamix on Nick. Archived from the original on July 18, 2010. Retrieved on November 27, 2017.
  20. ↑ "Indiantelevision.com's Kidology: Nick to air The legend of the Monkey King on 6 July". www.indiantelevision.com.
  21. ↑ "Nick lines up seven new shows for 2003-04 ". Indian Television Dot Com. 2003-03-24. http://www.indiantelevision.com/headlines/y2k3/mar/mar121.htm. 
  22. ↑ "Nick lines up seven new shows for 2003-04 ". Indian Television Dot Com. 2003-03-24. http://www.indiantelevision.com/headlines/y2k3/mar/mar121.htm. 
  23. ↑ "Kids' channels line up hot fanfare as summer beckons ". Indian Television Dot Com. 2006-03-25. http://www.indiantelevision.com/headlines/y2k6/mar/mar390.htm. 
  24. ↑ Wanvari, Anil. "Indiantelevision.com's Kidology: Nick's summer strategy gets 'Fundoo'; unveils refreshed India specific website". www.indiantelevision.com.
  25. ↑ "Nickelodeon lines-up new shows for 2005-06 season ". Indian Television Dot Com. 2005-03-11. http://www.indiantelevision.com/headlines/y2k5/mar/mar116.htm. 
  26. ↑ "Nick introduces new show" (July 14, 2012). Retrieved on November 14, 2017.
  27. ↑ "Nickelodeon lines-up new shows for 2005-06 season ". Indian Television Dot Com. 2005-03-11. http://www.indiantelevision.com/headlines/y2k5/mar/mar116.htm. 
  28. ↑ Atashin'chi on Nick. Archived from the original on April 11, 2010. Retrieved on November 27, 2017.
  29. ↑ Chibi Maruko-chan om Nick. Archived from the original on April 12, 2010. Retrieved on November 27, 2017.
  30. ↑ Jankeman on Nick. Archived from the original on April 7, 2010. Retrieved on November 27, 2017.
  31. ↑ Might Cat on Nick. Archived from the original on January 29, 2009. Retrieved on November 27, 2017.
  32. ↑ Perman on Nick. Archived from the original on 2009-01-29.
  33. ↑ "Marvin Marvin on Nick HD+" (October 7, 2015). Retrieved on December 16, 2017.
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