Presentations on Special Delivery were varied in focus and origin. A May 1984 issue of Boys' Life referred to the programs shown on Special Delivery as "fill-in shows" compared to the rest of Nickelodeon's lineup. Most programs were aimed at family audiences, but in an attempt to emulate the success of sister network MTV, Nickelodeon occasionally aired rock-and-roll concerts as part of the block. The earliest known Special Delivery broadcast was a Rick Derringer concert, which aired on April 6, 1980. According to a March 1983 interview with Nickelodeon's acquisitions manager Eileen Opatut, potential acquisitions for the series were tested in schools before being chosen to air.
- ↑ Viacom Cablevision Program Listings - April 6, 1980. Statesman Journal. Retrieved April 13, 2019.