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in: Eras, Bumpers

Technicolor Madness

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Technicolor Madness Gallery


Technicolor Madness (also known as Variety, due to the variety of bumpers it has) is the sixteenth (thirteenth is excluding Pre-Nickelodeon eras) branding era of Nickelodeon. It debuted on February 3, 2013, replacing the Whitespace era. It was replaced with Kids First on March 11, 2017.

Whitespace wasn't fully replaced with this era, as the years still use the screen bug and "Nickelodeon Productions" logo from that era. Futura Maxi CG Bold-the font or that era-also gets to stay.

Bumpers and Promos[]

Besides Seeing Orange, this era is the most varied and extended than the other eras in terms of bumpers, as those bumpers take on various styles-from Photoshop and Video Games, to orange screens and circles. Most of the bumpers use cyan, magenta, yellow, and green along with the iconic orange. This is contrast to Whitespace, that used only orange and white. Later bumpers, specifically ones from 2015 involve characters in an orange background, complementan Whitespace. Bumpers can even vary between countries, as some international bumpers use a grid system, like Cartoon Network. So, there are bumpers exclusive to other countries outside U.S. This is why some people prefer to fuse the bumpers series into one whole era instead of many different ones.

Promos are also varied too, as they are made from various studios and have different styles. Promos outside the U.S. use a grid system, a lot like Cartoon Network's CHECK it and Dimensional eras, but use the colors of their own brand, with the Nickelodeon logo either be revealed through transformation or in the bottom left of the screen.

The next banners are still around, but are upgraded to have colors.

8-bit[]

Video Game Bumpers

The 8-bit Bumpers also known as Video Game are sets of bumpers introduced by Nick in February 2013-2015. The bumpers feature Nicktoon characters in an 8-bit style, resembling retro video games.

Badge[]

Badge bumpers

The Badge Bumpers are a series of bumpers created in February 2013-2015. The bumpers feature the colorful badges of the Nick shows in the black background.

Shows that appeared in the bumpers[]

Big Heads[]

Big Heads bumpers

The Big Heads Bumpers are a series of bumpers used by Nick that were introduced in February 2013-2015. The bumpers feature an animated person or animal with a large head opening his/her mouth to show a clip of a Nick sitcom or Nicktoon coming next.

List of Big Heads and shows[]

Cute[]

The Cute Bumpers were a series of 6 bumpers created by Ronda and then packaged to Nickelodeon to be used by Nick being first used in early March of 2013 then stopped in 2015. Different characters interact with each other to finally take the form of letter and assemble the Nickelodeon logo. The challenge that the characters are interesting as well as the interactions between them made ​​it necessary to have more than one version of each with different riggs, to meet the demands of the animatics.

Cut-Out[]

Cut-Out bumpers were introduced in 2013. More rolled out over the years until 2015. These feature characters from Nick's live action shows doing everyday things, but the style makes unordinary. The bumpers are composed of cliparts, including cut-outs of the characters' heads.

Seasonal[]

The seasonal bumper are featured in Nickelodeon channels outside the United States. They feature short original clips-using the colors from the earlier part of the brand. Those clips are-hence the name-based on one of the four seasons. After the clips we see a logo variant, with letters styled after the items from those clips, before transforming back to the original logo. There were only four 15-second bumpers, all of which were generic.

Orange Screen[]

The Orange Screen bumpers were introduced in 2015 while other bumpers series became defunct. More rolled out over the years until the Kids First era in 2017. These feature characters from Nick's live action shows with various props. The bumpers are set in a orange screen (similar to the green screen). You will see the characters cheer, dance, or whatever.

Orange was used a lot more in these bumpers, while cyan, magenta, yellow, and even green are almost nonexistent. You need a really keen keen eye to find them. The Nickelodeon logo is almost always white.

The "Nickelodeon" and "Nick" logos are used conversely.

Various artists created bumpers for this series to promote Nicktoons.

  • Paul Robertson: whose bumpers consist of 16-bit style animations of Nicktoons characters.
  • Vincy Cheung: whose bumpers are stop motion, using Wooden toys of the characters.
  • Jason Clarke: whose bumpers are morphs of the characters in a 2D hand-drawn style.
  • Philippa Rice: whose bumpers are stop motion, but use wooly plushies of Nicktoons.
  • Kyle Huber: who only made one live-action bumper for Teenage Mutant Ninja Turtles (2012), that consist of real turtles dressed like the TMNTs.
  • Jennifer Lew: who also only made one bumper for SpongeBob SquarePants. This is similar to Philippa Rice's style.
  • Natalie Koromoto: who also also made one bumper for SpongeBob SquarePants. It include Spongebob, Patrick, and Sandy in a cute modern style.

Circles[]

The Circles bumpers were introduced in 2015, alongside the orange screen bumpers. They are similar to the Circle bumpers in Whitespace, except they overlap with each other. The bumpers end with the orange "Nick" logo in a white circle.

Effects[]

The Effects bumpers were introduced in 2016, and are used alongside the orange screen bumpers. They consist of different textures applied to the Nickelodeon logo and the background.

Coverage[]

In July 2014, Nick.com and the Nick app received a major update to their interfaces. This new update fits in with the era and modern layouts at the time. The sister channel's websites were not affected, however.

Programming[]

TV shows[]

There was a sheer increase in live-action shows, there were more of them than Nicktoons!

To see Nick Jr. shows that aired during that era, see The Smart Place to Play, from 2013 to 2018.

Premieres[]

Finales[]

Premieres and Finales[]

Ongoing[]

Branding Assets[]

Main Colors[1][]

The bumpers don't use these exact colors, even in 2D. But these hexes were taken from a styleguide.
Color Hex R G B C M Y K
ff6700
00b1f0
ff00bc
f5f000
21e500
ffffff
000000
d662fc

Trivia[]

  • The Bicycling French Man has the most show introduces, 2nd being Nerdy skateboard riding boy, and 3rd being Opera Lady.
  • The Burping Girl has the least show introduces than Caveman.
  • The Bicycling French Man introduced 14 shows.
  • The Nerdy skateboard riding boy introduced 13 shows.
  • The Opera Lady introduced 7 shows.
  • The Caveman introduced 5 shows.
  • The Burping Girl introduced 4 shows.
  • There is an (unused/prototype/example?) orange man variant. It has never been captured online in a video, and is rare to find nowadays.
  • There is another prototype of the Opera lady.

See also[]

  1. ↑ Values under CMYK are a percentage.
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