True Jackson, VP is an American television series aimed at teenagers, which premiered on November 8, 2008 and ended on August 20, 2011 on Nickelodeon. The theme song is written by Toby Gad and Keke Palmer and performed by Keke Palmer. The show premiered following the iCarly TV movie iGo to Japan. This show also premiered on YTV on March 5, 2009 and after shows every Thursday, but recently changed to Friday to accommodate with iCarly and Big Fun Fridays. The show has been recently renewed for a second season, announced by Palmer herself.[2] The program is produced in front of a live studio audience, which is mentioned at the start of each episode.

The series stars Keke Palmer as title character True Jackson, who becomes the vice president of youth apparel at the fashion house MadStyle. Ashley Argota and Matt Shively play Lulu and Ryan, True's best friends. Danielle Bisutti plays Amanda, the vice president of woman's wear, and often works against True. Many episodes include the ways she tries to get True fired, so she can once again shine at MadStyle. As the series has progressed however her demeanor has lightened around True, though both remain competitive with each other.

The pilot episode garnered 4.8 million viewers on its first airing and set network records among kids 6-11, adolescents 9-14 and several other demos.[3] The show premiered on Nickelodeon on May 25, 2009.


Fifteen-year-old True Jackson is selling sandwiches with her friend Ryan in the fashion district in New York City. When she is complimented by fashion designer Max Madigan, Max realizes the clothes True is wearing are his designs, but True had altered them to suit her own purposes. Max likes the altered design, and hires True to be the vice president of his fashion house's youth apparel division.

True hires her best (but extremely unfocused) friend Lulu to be her assistant. With Lulu's and Ryan's help, True works to be the best she can be despite various obstacles such as co-worker Amanda, who is less than enthusiastic to be working with a child.

The series ends with the hourlong episode "Mystery in Peru". Amanda turned into an unmarried child by the Fountain of Youth, Mr. Madigan retiring as President of MadStyle to be a stay at home dad, True being promoted to President, and a spike in teenage hires at MadStyle.


Main article: List of True Jackson, VP characters
Character Actor/Actress Info
True Jackson Keke Palmer True is the Vice President of youth fashion at MadStyle, where she works, and gets into mishaps and has a lot of fun with her friends. Also has a crush on Jimmy.
Louise "Lulu" Johnson Ashley Argota Lulu is the best friend and secretary–assistant of True. She tends to be very crazy, loud, and clueless. She is easily distracted as seen in every episode. She is very wealthy due to her stock investments (though she actually has no idea how economics works, and invests in companies because they have funny names, such as Glarkin and Bickles)
Ryan Laserbeam Matt Shively Ryan is another best friend of True. Though he does not have an official job at MadStyle, he always is there to hang out with True and Lulu. Until, he gets a job to work as their website designer (a person who designs and updates the MadStyle web site). He plays hockey. He later on gets the job of designing MadStyle's website, but he never really "works" on it. He is also known to be nice, but very clumbsy person.
Amanda Cantwell Danielle Bisutti Amanda is the Vice President of woman's fashion. She's a frenemy of True and her friends. They are friends in real life, but enemies during fashion designs and competitions, usually trying to get True in trouble but rarely succeeding. She is also born to be sarcastic.
Oscar Ron Butler Oscar is the main secretary and operator for MadStyle, and works in the lobby of the building.
Max Madigan Greg Proops Max is the boss and CEO of MadStyle and holds all the meetings and other social events, often glorifying True.
Jimmy Madigan Robbie Amell Jimmy works the mail cart and is the love interest of True. He is the nephew of Max.
Kopelman Dan Kopelman It is unknown what his position is at Mad Style, but he is always thrown out of meetings and treated nastily by Max, whether what he is doing is bad or not. He does not talk on screen. His name is a reference to the show's writer, Dan Kopelman, who also plays the character. He has a nephew that shows a lot of similarities to Kopelman, and he is friends with True, Lulu, and Ryan.

Special guest stars


Main article: List of True Jackson, VP episodes

DVD Releases

Main article: True Jackson, VP videography


  1. 1.0 1.1 1.2 Keke Palmer Stars in New Nickelodeon Series True Jackson, VP. Market Watch (2008-07-28). Retrieved on 2008-07-28. Cite error: Invalid <ref> tag; name "Information" defined multiple times with different content Cite error: Invalid <ref> tag; name "Information" defined multiple times with different content
  3. 'iCarly' BREAKS RECORDS

External links

The topic of this page has a wiki of its own: True Jackson, VP Wiki.