Vladimir "Vlad" Masters, also known as Vlad Plasmius, is the main antagonist of Danny Phantom. A rich, debonair billionaire, Vlad is a powerful half-ghost whose twenty years of experience constantly one-up Danny's own ghostly abilities. He vows to destroy Danny's father, Jack for "stealing" Maddie from him, and also for giving him his ghost powers which in the process put him into a hospital room for an unknown number of years. He is a devious man whose exterior charm hides a manipulative interior. He is sneaky and often uses the people he knows as pawns to get what he wants.


Vlad's general outer appearance showcases him as a well to-do man: rich, debonair, suave, prideful, arrogant, clever, manipulative, intelligent, and mysterious. He's very methodical in getting what he wants whenever he wants it, showcasing patience as well as a slick side. Deceitful and cruel, Vlad is perfectly willing to use any dirty trick to obtain his desires. He isn't above using others as his pawns in his well-played game of chess to reach further into his goals, like infecting Sam and Tucker with ecto-acne to get Danny to help him with his own case. Never giving up when he is down, to compensate for his losses, Vlad savors the small personal victories, such as in "Bitter Reunions" where he lost the battle, but proudly pointed out Danny's blackmailing being similar to his before leaving.

He usually works alone, but has required help from Skulker several times, as well as the vulture ghosts, ectopuses, and the failed clones. It is also probable that he struck a deal with the Fright Knight, but the show never depicted that happening.


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