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Whitespace (also known as One Brand 3.0 and 2009 Rebrand) is the fourteenth (thirteenth is excluding pre-Nickelodeon eras) branding era of Nickelodeon. It debuted in September 28, 2009, replacing the Rainbow Lines era. though assets of it still remained until the Kids First era.

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This era introduces a Nickelodeon logo that is still used to this day; the classic comic-styled font is changed to a new curvy, light bulb shape with mostly lowercase letters.

Bumpers and Promos[]

The bumpers now take place in a white void, which Nickelodeon characters doing whatever they want within it. The Nick logo (in orange) is sometimes played with, falling down or levitating. Familiar landmarks also appear in the void too. There are various bumpers and idents within this brand that include the new Nick(elodeon) logo in the white void. Promos include orange and white screens with large text.

Circles[]

Circles are a series of bumpers that aired within this era. Not much is known about it at the moment.

Transformation[]

The transformation bumpers debuted in April 16, 2011 and became defunct in September 2012 involved a Nicktoons character transforming into the "Nick" logo. They either do it onscreen or leave and return as "Nick". The bumpers end with a circular transition to the Nick(elodeon) logo.

Trivia[]

See also[]