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Winx Club is an animated television series created by Iginio Straffi. It is co-produced by Nickelodeon and Rainbow SpA, which are both part of Nickelodeon's parent company Viacom. The show focuses on a fairy warrior named Bloom who adapts to college life in a magical realm.

The Winx franchise was rebooted as an international co-production in 2010, when Viacom entered a co-ownership agreement over Rainbow SpA with Straffi.[2] Since then, Viacom and Rainbow have developed additional seasons of the show. Seasons five through seven were written and produced at Nickelodeon Animation Studio. Winx was inducted into Nickelodeon's franchise of Nicktoons,[3] and a wide roster of Nickelodeon veterans (including Janice Burgess and Jeff Borkin) were brought on as writers and directors.

In 2014, Rainbow and Viacom's Paramount Pictures suffered a major financial loss due to the box office failure of their film Gladiators of Rome. This stalled production of the seventh season of Winx, causing Rainbow and Viacom to make major budget cuts: removing the show's CGI sequences and laying off the Hollywood voice cast. This sparked rumors that Nickelodeon would not continue the show. However, Straffi quashed these rumors with a news release on April 7, 2014. He confirmed that the Nickelodeon co-production was still going strong, saying, "It will be a privilege to partner once more with Nickelodeon on this and we are all looking forward to bringing the latest adventures of the Winx Club fairies to Nick channels worldwide."[4]


Cast and crew

Nickelodeon stars with their character roles.

Many Nickelodeon actors lent their voices to characters for the show. Keke Palmer (True Jackson on True Jackson, VP) voiced Aisha. Matt Shively (True Jackson, VP and The Troop) voiced Prince Sky. Elizabeth Gillies (Jade West on Victorious) voiced Daphne and sung the song "We Are Believix". Daniella Monet (Paradise Run, Victorious) voiced Mitzi. Ariana Grande (Cat Valentine on Victorious) voiced Diaspro.

A frame from the credits listing Season 5's roster of writers.

For the crew, Viacom assembled a large crew of both Nick and Nick Jr. alumni to write, produce, and creatively direct the show. Janice Burgess (creator of The Backyardigans) was a story editor, writer, and creative consultant. Peter Zizzo (The Fresh Beat Band) produced much of the music for the show from season 5 onward. The writing staff included many Nick Jr. crew members, including:


Main article: List of Winx Club characters
  • Bloom, Fairy of the Dragon Flame. She was born as a princess on the planet Domino, but was sent to live on Earth after her Domino's destruction. When she was a teenager, she discovered her magical powers and enrolled at Alfea College for Fairies. She is voiced by Molly Quinn.
  • Stella, Fairy of the Shining Sun. She is the princess of Solaria and the one who found Bloom on Earth and invited her to Alfea. She is voiced by Amy Gross.
  • Flora, Fairy of Nature. She can feel all the emotions of the plants around her. She is voiced by Alejandra Reynoso.
  • Musa, Fairy of Music. She can sing and play many instruments, and she dreams of becoming a professional singer. She is voiced by Romi Dames.
  • Tecna, Fairy of Technology. She is the brains of the group, and she sometimes has trouble expressing herself. She is voiced by Morgan Decker.
  • Aisha, Fairy of Waves. She is the princess of Andros. She can generate a pink fluid called Morphix that can be formed into any shape. She is voiced by Keke Palmer.
  • Roxy, Fairy of Animals. She knows all kinds of facts about animals and is a little shy. She is voiced by Liliana Mumy.


Main article: Winx Club episode list

Broadcast history

  • Nickelodeon (June 27, 2011-February 16, 2014; premieres moved to Nick Jr. Channel afterward)
    • Nickelodeon UK (September 2011-present)
    • Many international Nickelodeon feeds
  • NickToons (September 25, 2011)
  • TeenNick (2012-2014)
  • Nick Jr. Channel (August 3, 2015-August 23, 2016)

Home video releases

Main article: Winx Club videography

Other media

Winx at Nick's Comic-Con booth.

Nickelodeon has made many different forms of Winx Club merchandise, including figures, dolls, books, CDs, and DVDs. At San Diego Comic-Con in 2012, Nick unveiled a line of Winx collectibles, including some exclusive to the convention.

Three feature-length movies based on Winx Club have been produced.

  • The first film, The Secret of the Lost Kingdom, premiered on Nickelodeon on March 11, 2012.[5]
  • The second, Magical Adventure, premiered on Nickelodeon on May 20, 2013.[6]
  • The third, The Mystery of the Abyss, made its television premiere on Nickelodeon Germany on August 8, 2015.[7]

Nickelodeon has also released several Winx Club video games, starting with Magical Fairy Party for the Nintendo DS in 2012. Additionally, Bloom is featured in many Nicktoons crossover games for (examples pictured below).

Nickelodeon marketing program


  • From fall 2011 to 2013, Nickelodeon Consumer Products spent a total of $100 million USD on Winx Club advertising and marketing support.[8]
  • From 2011 to 2014, Winx Club was one of's most popular attractions, with its show page receiving over a million monthly visitors and over 2.5 million gaming sessions.[9]
  • In May 2013, Nickelodeon aired a non-canon short between shows, joking that Wanda would be the next fairy to join the Winx Club.[10]
  • The series originally aired on Rai 2 in Italy, but later moved to Rai Gulp and Rai Yoyo.


External links

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